Atlas Construction ran commercial and residential projects from three depots across England, and their WordPress site had quietly become a liability: plugin conflicts, a theme updated one time too many, contact forms that intermittently ate enquiries — which for a builder is not an inconvenience but unrecoverable revenue. Enquiries that did arrive went to a single inbox, where a Birmingham groundworks lead might sit for days before someone forwarded it to the right depot.
The brief called for a full enterprise rebuild: 24 pages covering services, sectors, case studies, accreditations and each depot's own presence, because commercial clients often search and shortlist regionally. Team profiles mattered — main contractors check who will actually run their job. And the lead flow had to be rebuilt around the business's real shape: enquiries routed automatically by region and project type to the correct office, with confirmation to the client and escalation if nobody responded. All of it hand-coded, because the client never wanted to hear the word 'plugin' again.
A hand-coded site covering services, sectors, case studies, accreditations, health & safety and careers — structured so procurement teams find pre-qualification evidence without emailing for it.
Each depot gets its own section with regional case studies, coverage maps and local contact paths — matching how commercial clients actually shortlist regional builders.
Enquiries are classified by region and project type and routed to the correct depot inbox in seconds, with SMS notification, client confirmation, and automatic escalation if unactioned.
Profiles of the people who run jobs, plus accreditations and safety record — the pages main contractors actually check before adding a builder to a tender list.
Quote requests in the first six months — and unlike before, every single one provably delivered and acknowledged.
Median Largest Contentful Paint on 4G, against a three-second legacy site — the speed difference clients feel before they can name it.
Misrouted or lost enquiries since launch, versus an estimated one in five under the single-inbox regime.
// results vary by project — ask us how we measured this one
“We lost tenders for years without knowing an enquiry had ever arrived. Now the right depot has the lead before the client has finished their tea.”
Managing Director, Atlas Construction · name withheld under NDA — reference call availableLocal SEO, sub-second pages and a site that turns searches into booked work. Tell us what a new client is worth to you — we will build the machine that finds them.