An Irish home bakery that has outgrown its marketplace. RoveniaBakes sells through Etsy today — the new direct storefront, currently in build, will let customers order straight from the oven, with no commission in the middle. Figures below are targets from the signed scope, not measured results.
RoveniaBakes built its name the honest way: small batches, real ingredients, and an Etsy shop that did the selling. But the marketplace model is a lease, not a home. Every order pays commission. Every customer belongs to the platform, not the bakery. And the brand — the smell of the thing, the story of a home kitchen turning out professional-grade pastry — lives inside a template that looks exactly like ten thousand other shops.
The brief: a place of their own. A direct storefront where orders go straight to the baker, where seasonal specials don't fight an algorithm for attention, and where the photography and typography finally carry the same care as the baking. Etsy stays as a discovery channel — but the centre of gravity moves home.
A single, fast page that does everything: gallery, seasonal menu, ordering. No account walls, no checkout maze — the shortest path from craving to order.
Dark, atmospheric photography presented full-bleed — the crust, the crumb, the steam. The images do the persuading; the layout stays out of their way.
A living menu that changes with the season, and a direct order form — baked to order, collected locally or handed over in Dublin. No marketplace commission on either side.
No page builder, no theme, no bloat. Hand-coded HTML/CSS/JS that loads in a blink on a phone in a supermarket queue — because that's where cravings happen.
Target share of orders placed directly, off-marketplace, within the first season after launch — commission retained by the bakery, not the platform.
Target load time on mobile — a storefront that opens faster than the Etsy app, on the connection a customer actually has.
Target growth in seasonal-special pre-orders once the menu is announced on the bakery's own page, not buried in marketplace listings.
// targets from the signed scope — this page updates with measured results after launch
“Etsy found me my first customers. But every loaf still pays rent to a platform. I want a place that's mine — where the bread is the brand.”
Baker & owner, RoveniaBakes — at project kickoffA direct storefront means no commissions, no algorithm, no rented shelf. Tell us what you make — we will build the place it deserves.